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Mobility manager, has existed as a professional figure since 1998, when the interministerial decree for Sustainable Mobility in Urban Areas of 27 March, called Ronchi decree, decided that a mobility manager in public bodies and companies was needed. In particular they must still have a mobility manager public bodies with more than 300 employees and companies with over 800 employees. The idea is to include it also in schools, often much more crowded than companies with 800-1000 employees, but to date there is no law that orders it.
Mobility Manager: who he is and what he does
Its creation is included among the sustainable mobility actions, but what does the mobility manager? The objective with which this figure was thought is to give short-term answers to the problems of traffic congestion and its consequences on health.
In the company, the mobility manager called company is focused on the analysis and management of transport demand: it works on systematic movements and on people's behavior. Since there is also a local authority, municipality or region, or province (for now), which provides and plans a certain offer with which our mobility manager has to reckon, the area mobility manager.
This figure, born to pursue the same goal, has slightly different tasks: he finds himself acting as an intermediary between the company mobility and the institution. And the reality of things. In addition, it should also be concerned with facilitating cultural change, for example through communication and awareness campaigns.
Corporate Mobility Manager
The role of the mobility manager in a company is to plan and optimize business costs for travel, giving absolute priority to sustainable mobility policies. The environment benefits, and also improves the overall image, as well as the relationship with stakeholders.
More concretely, the "fixed" of mobility manager it must be to reduce the use of private cars by employees also through a tool called PSCL: the Home-work travel plan. It is about suggesting and making alternative transport solutions with a reduced environmental impact convenient and easy: car pooling, car sharing, bike sharing, on-call transport, shuttles.
Each company, each environmental context and even each person have their own peculiarities and mobility manager he must learn to take this into account to make ends meet. The accounts financially speaking, but also the environmental costs in CO2 emitted, for example.
There are concrete objectives to be confronted with, in addition to the aforementioned reduction in vehicular traffic, there must be a decrease in atmospheric polluting emissions, greenhouse gases and also noise levels. Energy saving is also linked to the optimization of the mobility practices of a company's employees and, secondly, there should also be an increase in road safety.
The mobility manager company must relate to its area fee that usually works at theTraffic office of the local authority who named him. In this way the actions that the former plans and carries out in the reality of the company in which he is employed are inserted and harmonized with policies designed to improve mobility throughout the territory. Thus one confronts the local transport, the viability, the realities operating in the sector present locally and which can enter the home-to-work travel plan (PSCL) actively. Proactive. Propositive. Why not?
Mobility manager: possible actions
Every mobility manager it has a context that must first of all know deeply and then know how to "educate" to obtain the objectives for which it was "created". There are various possible actions, some more potentially successful than others. For example it is not brilliant at the level of mobility manager, push on car sharing: each employee would simply replace their own car with a car belonging to a third party manager.
The car pooling, on the contrary, it is one of the best practices that a mobility manager can instill in the minds and lives of their colleagues. When more people share the home-to-work trip, there are countless benefits and benefits mobility manager he will most likely get a pat on the back for his work.
Other good practices at the company level are incentives for the use of public transport, if convenient to the workplace. Alternatively, you can think of one company shuttle: certainly it is more expensive and more complex to organize but it can be functional and also appreciated. There cycling mobility It is always good to promote it but at a company level it is a niche: it depends a lot on distances, on employee habits, on schedules.
There are examples of incentives in this regard for employees who go to work by bicycle, is working on the municipality of Milan and many organizations and companies seem to want to copy it. Abroad is already done, but we are also arriving.
Mobility manager: legislation
It was introduced with the Interministerial Decree "Sustainable Mobility in Urban Areas" of 27 March 1998 the figure of mobility manager and for now it affects every organization (body or company) with more than 300 employees per “local unit” or, overall, with more than 800 employees.
The Ronchi decree, as it is called, requires this professional to take on the task of optimizing the home-work travel of employees, reducing the use of private cars in favor of transport solutions with a low environmental impact. The same decree also calls for analyzes on employee mobility habits: the actions identified below constitute the Home-work travel plan (PSCL).
If the mobility manager must necessarily be an internal figure in the company, for the preparation of the PSCL you can be supported by expert consultants and external consultants. The area mobility manager arrived as a "derivative" with the Decree of the Ministry of the Environment of 20 December 2000.
Respectful figures and objectives, but there is a problem with regard to respect: non-compliance, in fact, and failure to comply with the decree that calls for the appointment of mobility manager, as well as the absence of the PSCL, are not sanctioned by law. Hence, we are in the hands of the goodwill of companies. To foresight. To a logic of convenience or reward that is different from the legislative one.
Companies may be interested in figuring virtuous with a active and brilliant mobility manager to improve their own reputation, for example. A shot of dignity, green, if not conscience: we are always talking about improving the environment in which we all live, including the directors and employees of this company.
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